Learn about the people behind the future of real estate.


craig blackmon

Craig is the founder and visionary responsible for Houses.Direct. He's been trying to blow up real estate since 2005, when he launched his solo law practice focused on residential real estate. Since then, he’s worked to improve the quality of real estate services while dramatically lowering the fees charged to consumers. It's been a tough row. In 2015, Craig had an epiphany and realized that the secret lay in the commission paid by sellers to buyer agents. Houses.Direct is his latest effort at eliminating that core inefficiency and bringing real estate into the 21st Century.

Craig is also the Designated Broker for Loftium. This innovative Seattle startup leverages Airbnb to assist buyers with down payments. Super cool!


Keith Rea Cut Out.jpg

keith rea

After earning a degree in finance from the University of Washington in 1989, Keith took over the family toy manufacturing company. He ran it successfully and eventually sold it in 1996. In 1998 Keith and a business partner formed RMB Vivid, a graphic design firm focused on branding and identity development. RMB Vivid continues to provide high quality design and marketing services to its clients nearly two decades later. Keith is a Northwest Native whose diverse background, successful design and marketing experience, and longstanding relationships give Houses.Direct the edge it needs to disrupt real estate


Launched in 2017, Houses.Direct is dedicated to cutting out the middleman and making real estate more efficient. That means that Houses.Direct is the only real estate firm in the the Puget Sound that is NOT a member of the Northwest Multiple Listing Service. Houses.Direct is committed to selling houses without offering a selling office commission.

Our office is located in Makers Space, an exceptionally cool co-working space in Seattle.

Interested in being a part of houses.direct?

We're always on the lookout for people who share our vision of a better future in real estate. Whether you're a real estate agent looking to get ahead of the curve, or web site developer who can really bump up our game, or even just a humble angel investor... Give us a shout! The coffee will be on us.