We sell houses in the 21st Century.

The internet has changed pretty much everything - except real estate. Today home buyers find their own homes, but sellers still pay for two real estate agents. 

cut out the middleman & Everyone wins 

The "middleman" in real estate is the seller-paid buyer's agent. Sellers and buyers should of course work with real estate agents, who are dedicated and valuable professionals. 

Market pressure = lower commissions

It's just that buyers should pay their own agents. When sellers stop offering commissions to buyers' brokers, those agents will have to negotiate their fees with their clients. Voila! Market pressure - finally! - on real estate commissions. 

sell or buy a home without the middleman.



We can help you sell For Sale By Owner, from basic to our Max Assist. You'll $ave Thousands!

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You can reduce your costs by hiring your own real estate professional - without the conflict of interest.

Find Out How →

see our direct listings of homes for sale

A "direct listing" is a home for sale where the buyers are responsible for paying their own agent. Sensible, right? Yet an elusive evolution, to say the least. We've got the first site dedicated to giving these listings a marketing platform.


We have the resources you need to be successful in buying or selling a home without the middleman. From the necessary forms, to "how to" advice, to other experts to help at every stage in the process (and for sellers some great marketing materials) - we've got the goods.

our great real estate blog

Craig Blackmon, founder, is a long-time blogger in real estate. Find some of his best work here. Plus we're always adding new authors for different insight and knowledge.


Learn all about Houses.Direct: What it is, what it does, and who is behind it.

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Our "go to" source for seattle real estate market info:

Local Seattle real estate news, statistics, and commentary without the sales spin, since 2005. Learn more.

Local Seattle real estate news, statistics, and commentary without the sales spin, since 2005. Learn more.

We're proud members of makers space

It's where we make all the magic happen. A great co-working community. And nice conference rooms.

We've maintained our office here since 2016. Stop by and say "Hi" - we'll even buy you a cup of coffee!

Are you a buyer? Would you like some help with your down payment? Excited to use your new home for some extra money on Airbnb? If you answered "Yes!" to those questions, then you gotta check out Loftium.